This question offends me. Every time I hear it. It's insulting and insidious, and here is why. It comes from the self-checkout machines at Sainsbury's supermarket, if you try to pay without scanning your Nectar card. The machines at Tesco have a different strategy. They entreat, "Please scan or swipe your Clubcard." There is the same intent, the same insistence, the same assumption that I wish to be a part of their covert market research campaign and have simply forgotten. And this, I don't mind. Because I am part of the system, I do carry both cards, I will willingly surrender my shopping history in exchange for a minuscule (to the point of being imaginary) discount. But there is a subtle difference between the two. Both of these only ask for my identification in the event that I have not already tendered it. And yet J Sainsbury's have decided to phrase their request in the form of a question. Not "Do you have a Nectar card?" or "
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