Monday, 1 October 2012

For the Young and Hungry

This is an ad for Levi's jeans. They claim to be "tailored for the young and hungry".

What does this mean? Are these clothes for the homeless? For poor people? Is it some comment on society's preference for the slim, or how "skinny" - a word once used exclusively to mean underweight rather than attractively slim - has somehow come to be a compliment?

Do I want to look like I am hungry? I find that I do not.

EDIT: Okay, so uploading photos via the mobile app sucks.  Fixed!