Have You Scanned Your Nectar Card?
This question offends me.  Every time I hear it.  It's insulting and insidious, and here is why.  It comes from the self-checkout machines at Sainsbury's supermarket, if you try to pay without scanning your Nectar card.  The machines at Tesco have a different strategy.  They entreat, "Please scan or swipe your Clubcard."  There is the same intent, the same insistence, the same assumption that I wish to be a part of their covert market research campaign and have simply forgotten.  And this, I don't mind.  Because I am  part of the system, I do  carry both cards, I will  willingly surrender my shopping history in exchange for a minuscule (to the point of being imaginary) discount.  But there is a subtle difference between the two.  Both of these only ask for my identification in the event that I have not already tendered it.  And yet J Sainsbury's have decided to phrase their request in the form of a question.  Not "Do you have a Nectar card?" ...


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