Dude, Where's My Content?

I tend to keep my web browser non-maximised, unless it's a site I'm working on. Usually this is because I'm browsing while waiting for something else to finish and I want to keep it visible in the background, but not always. Possibly there are deep-seated psychological reasons, a fear of commitment or some such. Regardless, this is my use case. As a result, whenever a friend of mine links to an article they have written in Starburst magazine, this is what I see: It's (judging by eye) about 25% advertising (largely cross-promotion), 5% menu and 40% dead space. The headline is small and inoffensive, the writer's byline obscured. But my primary gripe is the article itself is completely invisible, pushed off my window by an enormous image (which, incidentally, shares enough in common with the four lozenge adverts that it looks at first like another advert). This is their standard layout, all articles are laid out like this - small header, big imag...